Here are a few ideas I’d like to see over the next decade in family programming:
Programming. Let’s think really hard about the tween/teen programming. We may not be able to conquer it all today but if we can look at programming trends and cultivate the audience who are toddlers and grade schoolers today, we will keep them as audience members as tweens and teens.
Collaborate. Let’s collaborate as venues and as funders. To my point of hating silos…there is no reason for one venue or one major funder to financially back a project. And no reason for any one person, venue, or ensemble to do all the leg work. Remember I said it takes a village? If you have the right vested people in place – the visionary, the strategist, and the executers – from various venues and funding organizations, there is no reason why a project can’t launch.
Finally, I say, Embrace the new and scary. I say this more with regards to technology. Arts marketing is fueled by creative thinkers and creative performances so why does the arts lag behind other industries? Let’s be those early adopters. I don’t know what it looks like, but who cares? Experiment with collecting cell #s of teens and texting mobile updates…what about an interesting app for the iPad that engages youth in theater, music and dance, encourages participation, while promoting your venue? The standbys like You Tube, Blogs, Facebook, Twitter – these are MUST HAVES now. In the words of Willie Wonka, if you aren’t on board with these, “You lose. You get nothing.” This is where it’s at – for moms, dads, caregivers, toddlers, tweens and teens. You have got to be where they are and if not, you are not relevant. Ask a teen to help you out – isn’t that a progressive concept? A teenager in your marketing or programming department? Tell me he or she would love that? And would not be at the performance? With his/her friends?
Chrissie DiAngelus founded Piccadilly Arts in 2006 as a freelance marketing consultant. She has over 10 years experience building brands, aligning mission, strategy and tactics, and crafting strategic marketing and new business development plans. Prior to launching Piccadilly Arts, Chrissie was an Artist Representative with Baylin Artists Management, managing projects and tours of the family artist roster and managing all conference and showcase planning. Since then, she was the Program Associate with Pennsylvania Performing Arts on Tour (a program of Mid Atlantic Arts Foundation) and consulted with a roster of 150 performing artists and various presenting organizations in the Mid Atlantic region on projects, tours, residencies, and marketing strategies. Chrissie managed PennPAT's branding and marketing strategies, attended numerous industry conferences, and managed the program's independently produced showcases. Highlights include her interview on Comcast Newsmakers in April 2008, realigning the program's mission to its brand with new messaging, securing new media partnerships, and launching social media tactics.
She been a guest lecturer at Temple University's School of Dance and for the Stockton Rush Bartol Foundation on topics ranging from branding, marketing, touring, and arts administration. She was a recipient of a scholarship from the Greater Philadelphia Cultural Alliance to attend the 2008 National Arts Marketing Project Conference. In 2009, she was invited back to lead a roundtable discussion on social media. She has served on the conference committees of the 2008, 2009, and 2010 PA Presenters Networking Conference, as a panelist for their 2010 adjudicated showcases, and currently serves on the consortia's development committee. Industry affiliations include Pennsylvania Presenters, Ohio Arts Presenters Network, IPAY (International Performing Arts for Youth) and the Sustainable Business Network of Philadelphia. She also serves on the board of the Theater Alliance of Philadelphia as a member of the Promotions & Awareness Committee.
Chrissie is a graduate of Saint Joseph’s University in Philadelphia and holds a bachelor’s degree in Business Administration. She majored in Management and minored in Fine Art. She continues to take classes in photography, collage and pottery and recently learned to crochet.